Deltaball is a digital team-based sport reenvisioning the future of athleticism and fan engagement to be more inclusive and fit for the 21st century. The team’s bold vision required an identity that could play in the same league as established global sports brands. It had to be simple, iconic and inclusive. The name reflects the exciting nature of the game, played by three teams competing at once in a triangular field setting. The identity honours this unique trait of the game and brings the triangle to life as a dynamic and iconic shape.