Ready for Launch
Fashion Tech
April 2022
Andisor is a wholesale fashion and wellness marketplace that helps retailers and suppliers organically discover new products and partners. The name Andisor is a portmanteau from the brand’s core promise Analyse, Discover, Order. The simple and iconic logo mark is inspired by that idea, conveying a continuous journey along an arrow-like abstract letter A. The team intentionally wanted to avoid classic premium fashion cues of black and white and tracked out all caps serif fonts used by most other brands in the space to position Andisor as a leading tech solution.