Our Leg Up is a new kind of financial product that allows existing homeowners to earn an income from the equity locked in their homes and aspiring property buyers to get in the market sooner. The Bramp team created an identity system that can flex from sophisticated investors to young aspiring families. The iconic logo tells a story of growth through property. Classy sophisticated typography is accompanied by a colour palette of trustworthy dark blue, lively green and vibrant pink. Tailor-made illustrations complete the recognisable identity and add an engaging human touch.